Leading Casual Dining Restaurant Company

Achieving Breakthrough Innovation in the Eyes of a Millennial

Challenge:

This leading casual dining restaurant company wanted to transform their image and become the trendsetter for the millennial generation. Looking to combine the fast food and sit-down dining experience, they needed to reduce the resources required to order, deliver and collect payment in their restaurants.  Under their current model, these processes required human interaction at every stage, leaving the door open for inefficiencies, human error and a poor user experience.

Solution:

Full life cycle management of 10,000+ tablets including Procurement, EMM management, End User Help Desk Support, Device Insurance and Application Management.

Insights:

Unlike their competitors who are unknowing or unable to change, this leading restaurant company is actively managing and executing a mobility-led digital strategy.  Their mobile point of sale strategy significantly reduced the number of required resources while increasing revenue.  Additionally, the restaurant company reported a dramatic increase in their customer satisfaction surveys.

This leading casino-entertainment provider understood the efficiencies gained by leveraging mobile applications. Unfortunately, their vision of breakthrough innovation fell short without a streamlined approach to application management. End user experience was negatively impacted when multiple departments were required to manage the applications, leaving room for numerous failure points.

This market leader had a business critical need to ‘save the sale’ that would otherwise go to a competitor. Consumers would frequently come into their store in order to view and handle desired merchandise, only to price shop from their mobile device, leave the store and order online from a competitor.

This hospitality giant faced many challenges in managing one of the largest fleets of WIFI-based devices and a largely mobile-enabled workforce. The complex environment includes high device velocity, wide variety in types of mobile users (both employees and guests), shared versus personal devices, high device wear and tear, and a very low adoption rate of its BYOD policies.

Delivering a great customer experience is the #1 priority at this popular restaurant. With a menu that has over 300 items and seasonal menu changes, staff training is critical to delivering a great dining experience. With concerns about overwhelming its staff, store leadership were on a mission to provide them with training in a user friendly way.