Your organization can benefit too. Learn more about Vox Mobile’s tier 1 mobility support can improve employee engagement and bottom line.
This networking manufacturer was in the need of assistance in implementing, deploying and ongoing support for its new EMM platform to more than 60,000 global users.
Keeping mobile field workers connected and focused on their jobs is key to maximizing productivity. With an expanding set of mobile applications designed to improve workforce productivity and customer relationships, the industrial distributor and largest MRO U.S. supplier needed expertise and capacity to support its changing needs.
This market leader had a business critical need to arm its sales with mobile applications that would provide retail space availability to optimize product placement in various retails stores. The company had commissioned a third party to develop the specialized application for their retail stores, but after a year they were unable to achieve the application or end-user experience they wanted.
A global supplier of industrial materials and tooling had high expectations for achieving breakthrough innovation with mobility. However, the company didn’t want to have to take on the significant burden of managing the complexity of a mobile infrastructure and maintain the expertise required in such a rapidly advancing technology.
Insurance is a 24/7, mobile business. This industry leader’s mobile workforce relies on a wide variety of mobile devices for servicing customers, selling, adjusting, and conducting timely inspections. The company needed to ensure its mobile professionals are equipped at all times with the right tools and access to the right information delivered in a highly secure and reliable environment.
One of the world’s largest global energy suppliers needed reliable management services to support more than 35,000 globally distributed mobile users located in more than 30 countries. An environment complicated by decentralized systems, divergent teams across a wide variety of geographies and multiple carriers resulted in the lack of visibility to accurately assess and resolve user issues. Global support and the ability to respond to a rapidly changing technology environment was critical to delivering on user expectations.
As the largest electric utility company in North America, this organization is responsible for protecting the grid that services over 5 million customers. Many times, working to restore power outages takes its technicians to remote rural areas during treacherous weather conditions. The company needed a way to ensure it was in constant communication with its mobile workforce while they are in the field.
This leading casino-entertainment provider understood the efficiencies gained by leveraging mobile applications. Unfortunately, their vision of breakthrough innovation fell short without a streamlined approach to application management. End user experience was negatively impacted when multiple departments were required to manage the applications, leaving room for numerous failure points.
This leading casual dining restaurant company wanted to transform their image and become the trendsetter for the millennial generation. Looking to combine the fast food and sit-down dining experience, they needed to reduce the resources required to order, deliver and collect payment in their restaurants. Under their current model, these processes required human interaction at every stage, leaving the door open for inefficiencies, human error and a poor user experience.
This market leader had a business critical need to ‘save the sale’ that would otherwise go to a competitor. Consumers would frequently come into their store in order to view and handle desired merchandise, only to price shop from their mobile device, leave the store and order online from a competitor.
This hospitality giant faced many challenges in managing one of the largest fleets of WIFI-based devices and a largely mobile-enabled workforce. The complex environment includes high device velocity, wide variety in types of mobile users (both employees and guests), shared versus personal devices, high device wear and tear, and a very low adoption rate of its BYOD policies.
Delivering a great customer experience is the #1 priority at this popular restaurant. With a menu that has over 300 items and seasonal menu changes, staff training is critical to delivering a great dining experience. With concerns about overwhelming its staff, store leadership were on a mission to provide them with training in a user friendly way.
Due to the size and velocity of operations at this large health system, the organization ruled out BYOD due to the fact that the variability of devices would make it extremely difficult to manage compliance and security needs. As they decided to standardize all their clinicians on a single mobile platform, the healthcare leader faced the challenge of deploying 7,000 devices in the three month window the carrier granted them to upgrade.
Global pharmaceutical business operations are complicated and highly regulated. This global pharmaceutical company constantly invests in improving and expanding its use of mobile technologies, but wanted to limit the impact mobile initiatives would have on the IT headcount and telecom costs. However, with a distributed workforce and a diverse set of operations and regulatory requirements, the company would require deep technical expertise, operational experience, and the tactical capacity to respond to its rapidly changing global environment.
The multinational pharmaceutical company found it impossible to maintain mobile cost optimization with so much variability in carrier plans. The company was searching for a way to efficiently keep up with analyzing constant changes in carrier plans and assessing the company’s mobile use to eliminate unnecessary costs.
This home healthcare provider had an extraordinary opportunity to improve patient care in a highly efficient manner if it was able to deploy and support its care providers with mobile devices and applications. The company needed to ensure that it could support the continuum of care for its home service delivery.
The large hospital group had the need to provide its doctors, nurses and employees with access to sensitive information via mobile devices. The significant hurdles the organization faced was to ensure HIPAA compliance while providing ease of use to help deliver on enhancing patient engagement and meaningful use at the same time.
Our mission is to help organizations, of any size, reap the full benefits of mobility innovation. We offer a single source for complete Managed Mobility Services – all at one, predictable cost. Watch this 2-minute video to learn how we can help you today!
Over the past few months, most organizations have experienced a surge in remote work due to the pandemic. Check out how Vox Mobile helped Joe Stephan – Director of CRM and Technology at Concept Services – evaluate and select EMM software to quickly and securely scale up their remote workforce capabilities.
Watch this video as Sumit Dhawan, SVP and GM, End-user Computing Desktop Products and Workspace ONE at VMware, share his vision for the digital workspace.
TravelTab partnered with Vox Mobile, a VMware Managed Services Provider in the VMware Cloud Provider Program, for managed mobility services using Workspace ONE.
Mobility is driving innovation and transforming the way industries operate. Even as mobile devices continue to offer organizations more remote management and configuration capabilities, deployments of hundreds or thousands of devices present unique challenges. Join the Mobile Thought Leaders for this complimentary presentation and learn best practices and guidelines to avoid failure when faced with this overwhelming task.
Telecom expense management is a full time job – requiring constant oversight of spend, audit carrier changes and cost allocations. However, the traditional TEM approach often leaves money on the table. Join us to hear how you can uncover significant savings – similar to a leading pharmaceutical company, who managed to save $3.5 million from its quarter of a million assets under management.
Vox Mobile has launched Vox DaaS + MMS™ for Apple®, an all-inclusive Device-as-a-Service offering for iPhone, iPad and Mac, fully integrated with its industry leading Managed Mobility Services (MMS). While new apps and devices are creating new costs, new risks, and some chaos for many organizations, the road to Digital Transformation gets faster, easier, and cheaper with this new as-a-Service model.
For most companies, digitization is a standard part of daily operations but the levels of maturity, the sense of urgency, and the technologies and practices being employed vary greatly. As always, MTL/DXTL members want to know what everyone else is up to. This research explores the tactics and technologies of digital transformation as well as the players and motivations that are being employed to make it work.
Depending on your role and inclinations, you are either excited or afraid of the expanding nature of As-a-Service (XaaS) offerings. While the general criteria for outsourcing haven’t changed, digitization has created the ability for services to bind and bundle products and services together to create more targeted solutions and deliver extraordinary amounts of efficiency and agility.
Each year, the Mobile Thought Leaders survey their members about plans and interests for the coming year. This year’s data revealed 5 themes that signal a turning point in mobility and the move toward digital transformation as well as some specific advice for those wishing to avoid the missteps of the past.
Vox Mobile's CEO and VP of Sales and Marketing give insights into our Managed Mobility Services offerings and how our customers transform their businesses by leveraging core VMware Cloud Provider technologies, like Workspace ONE.
Vox Mobile announces new Device-as-a-Service (DaaS) + Managed Mobility Services (MMS) for Apple program to simplify how businesses procure, deploy and support iPhone, iPad and Mac. Even the best products can present signification challenges - that's why organzations turn to Vox for end-to-end lifecycle services.
Complete enterprise Managed Mobility Services (MMS) - Vox Mobile is your single source for everything from planning, to device procurement, to 24/7 user support, asset management and more. All at one reasonable, per device monthly fee. Now that’s predictable.
Since the pandemic, healthcare organizations—that once shied away from allowing BYOD in their facilities—have embraced the mobile technology. Though some are still struggling to figure out how to ensure they meet stringent requirements and restrictions when it comes to privacy and security.
The healthcare industry has embraced mobile device opportunities, pushing the envelope on new use cases and new applications. Securing mobile devices in health is key to keeping your entire organization healthy. Read how to overcome the biggest challenges.
Learn how Vox Mobile can help your organization strategize and optimize Unified Endpoint Management solutions lower costs and mitigate risks.
This is our chance to celebrate all our amazing team and call out March Employees of the Month, Q1 Employees of the Quarter, those who are reaching new heights with promotions, and of course, team members celebrating birthdays and service anniversaries in April.
Mobile device security threats are on the rise. With the vast majority of personal devices routinely accessing corporate data, the prevalence of sensitive information ending up in the wrong hands is higher than ever. There’s a lot you can do to protect mobile devices within your organization. Your limitations depend on how complex, how much effort and how much traffic your network can handle. Vox Mobile can help you balance usability with security, creating enterprise mobile security management policies that work for your business, use case and role, and find what works best for you.
Vox Mobile is committed to hiring, training, and maintaining top talent to best serve and support our clients and end users. We are excited to celebrate our Employees of the Month for August 2021, as well as those who have joined the company or been promoted to new roles.
According to an employee choice survey conducted by Jamf, 77% of employees are more likely to stay at an organization that allows them to choose their preferred mobile device. When given the choice, 75% of employees are choosing Apple products. While it’s not surprising that employees want to choose the mobile devices they’re most comfortable with for work, there’s a lot more at stake.
Keeping ahead of the digital transformation curve is even more chaotic with the financial burdens of escalating hardware costs and costly unexpected charges as well as the pandemonium of managing a variety of vendors and coordinating licenses. If your current mobility program can’t keep up, then it’s time to take a look at Device as a Service (DaaS). Device as a Service (DaaS) benefits your business by helping you better manage your budget and accelerating your potential for profitable business outcomes.
Vox Mobile is committed to hiring, training, and maintaining top talent in order to best serve and support our clients and end users. We are excited to celebrate our Employees of the Month for July 2021, as well as those who have been promoted to new roles.
Having employees work remote isn’t anything new. What is unprecedented is the number of companies looking to make remote work a permanent model for their organizations. The right virtualization platform enables you to transform your mobile device management without having to start from the ground up or overwhelm your budget.
At the start of the pandemic, many companies were unprepared to support and engage an entirely remote workforce. Now with the tools, technology, and culture in place from working remotely for a year, many organizations are looking at making remote work permanent.
Android Enterprise Essentials provides simple, automated security for small and mid-sized businesses.
Manually provisioning and procuring mobile devices for your employees can be costly. Whether it’s wasting time and money balancing negotiations, orders, and contracts, or taking your IT team away from profit-building work to mundanely manage provisioning, it can cut into your bottom line. We have the answer that can help.
Reverse logistics plays a key role in helping to get more out of your mobility investments by effectively managing inventory, distribution, repair, replacement, and recycling of devices. Having the right reverse logistics in place can keep your business productive and thriving. Learn how Vox Mobile can support the entire mobile lifecycle of your devices.
Outsourcing your mobility help desk support enables you to optimize our mobility operations in a number of ways. Vox Mobile’s Help Desk Support Services team works as an extension of your company, supporting your most valuable resource — your employees. Here are the quick & easy answers to your help desk support questions.
With so much uncertainty in business, having predictable control over your mobility spend and the ability to manage your mobile devices are more important than ever. In a world of multiple carriers, and rapidly changing devices and platforms, Vox Mobile has the systems and expertise to proactively manage your mobility spend.
Mobile deployments can be hard and sometimes they create more questions than answers — if you don’t have a trusted partner who can take the worry out your deployments. It’s essential that your workforce has the mobile devices they need, ready to go without any learning curves to tackle. Find out how Vox Mobile can make your mobility deployments hassle-free.
While laptops and desktop computers have been the de facto tools for remote workers so far, companies who want to continue this digital shift will inevitably have to incorporate mobile devices as part of their operations. Read about the top 4 most common challenges faced in mobile device management (MDM), as well as how to overcome them.
BYOD isn’t something new in business, however it’s prevalence is growing. From remote workers and road warriors to on-call employees supporting customer needs around the clock, BYOD has helped many companies enhance their efficiency and better serve their customers. Read about best practices for getting the most out of your BYOD strategy.
Maintain a sense of normalcy with the use of mobility solutions to keep remote workforces connected, collaborating, and communicating.
Learn about the top 5 best practices to put into place for a successful MDM migration.
Have you thought about device sanitizing and work-from-home solutions? Learn what to do and not to do to when cleaning your employees smartphones or tablets.
Read this blog to learn how Enterprise mobility management (EMM) and mobile device management (MDM) solutions play a vital role in enabling pharmaceutical companies to adapt quickly to patient demand and get ahead of their competitors.
In this blog we will cover how Enterprise mobility management (EMM) enables financial institutions to transform from a transaction-led business model to a customer-centric relationship, and reap the rewards of delivering an exceptional customer experience.
If you don’t have built-in automatic redundancies to support your remote workforce, you’re setting yourself up for interruptions of service, or worse. All it takes is a single point of failure to bring productivity to a stand-still. Read about the key benefits of high availability.
Working from home may be the new norm, how will the Coronavirus affect your workforce?
Android Pixel is a Secure Favorite for Enterprise with a variety of features that stand out from the competition.
Learn more about Intune by Microsoft and learn if it is the right choice for your company.
Review the impact of Unified Endpoint Management within your business. Create a more efficient work environment with Vox Mobile.
What is Device as a Service? Are you unsure if you are utilizing the correct tools for your business to grow?
Are you still using old MDM to care for your companies mobile devices? Update your enterprise mobility management with Vox.
Deploying, managing, securing, and troubleshooting all of these devices have IT teams working overtime. Get help with mobile device management with Vox Mobile.
Reduce waste and cut overspending habits with Telecom Expense Management (TEM) or Wireless Expense Management (WEM) from Vox Mobile. Read more about TEM in this blog from Vox Mobile.
Mobility is decisive when trying to appeal to new customers. Using Managed Mobility Services (MMS) as a lead technology can build your business. Learn more about Mobile Device Management Software with Vox Mobile!
If you’re reading this blog, then you must be at least a little curious about what mobility can mean for your business, so let’s help you understand how Managed Mobility Services (MMS) can enhance your business opportunities — not only to survive, but thrive.
Why outsource mobility management? There are many answers to offer, some that you’ve heard ad nauseam (“it’s cheaper”, “we’re the experts”, or “mobility is not what you’re best at doing”) and others you may not have considered (“separating yourself from other companies”, “having a mobility subject matter expert at your beck and call”, and “affords you the ability to implement new technology quickly”).
IT outsourcing goes through phases like fashion. Some will swear by outsourcing, while others remain certain that insourcing is the only way to go, but the prevailing winds shift year by year. For most of IT services, of course, a learned, experienced professional knows that the answer to the outsourcing question tends to be “it depends.” The context of the current moment and the focus of the organization will change over time and will make one or the other more advisable.
Congratulations! You’ve made the impactful decision to incorporate self-service into your company’s support model. I previously touched on the pros and cons of self service in last month’s blog, now it’s time to walk through some top strategies to consider when rolling out your self-service program. I’ve group them into the below 4 categories.
When I first joined the enterprise mobility management industry, it was shocking to find what a significant expense organizations encounter on a monthly basis towards their carrier (Verizon, AT&T, T-Mobile, Sprint etc.) spend. What was even more alarming was uncovering that very few organizations had identified budgets tied towards mobility. It had become a cost of doing business that was either absorbed by IT or distributed so precisely throughout every individual cost center within the company that it flew under the radar.
How many of you have old smartphones sitting in a drawer or cabinet at your desk? It would be safe to assume many of you do. The establishment of a robust mobile asset management and recovery solution would almost certainly be worthwhile for most organizations. However, such a solution would also be extremely challenging to implement.
Mobile Thought Leaders gathered for an MTL Online event to review the findings of the 2018 Strategy Research. The report itself has been out for a while and has been the focus of many discussions at MTL Live events and elsewhere. Some of those discussions were represented by a panel including Vox Mobile’s Harjot Sidhu joining from Vancouver, British Columbia, VMware VP Jeff Mitchell, in Atlanta and Jim Haviland joining the discussion from Hollywood.
Much of the risk and hassle of enterprise mobility that Mobile Thought Leaders (MTL) have talked about (complained about) over the past 7 years has involved the challenges of managing and securing the hardware throughout its lifecycle. We talk about security but the projects fail, run over budget, or create embarrassing situations when devices get stuck or fall through the cracks in the life-cycle.
Mobile Thought Leaders discussions on the role of out-sourcing, managed services, and more recently, the as-a-Service models of finding help for their initiatives has often been highly influenced by fear, uncertainty, and doubt (FUD) rather than a rationalized approach to deciding whether things belong in-house or other models need to be considered.
Is there a business initiative that would add significant new value or savings to an organization right now that wouldn’t involve technology? We have asked this question at dozens of MTL events around the world with almost unanimous agreement that everything a business sets out to accomplish will require some new tech or new application of old tech.
While most MTL members are excited rising level of interest and adoption of Digital Transformation (DX) projects, some are very concerned about their jobs. What will they do when their current tasks are automated? What will their job be when their certifications are obsolete? By most predictions, there will be no shortage of things to do in a world going through digital transformation, especially for people with analytical minds.
When mobile devices go down, it is critical that your increasingly mobile fleet has support on standby. At Vox Mobile, we pride ourselves in the fact that 94% of our customers’ mobile end users have their issue resolved on first contact. With the overall Customer Satisfaction (CSAT) score being 86% - the majority of our mobility users are “Promoters” of the service that they received.
Perhaps the biggest disruption in modern business throughout the world has been the digital transformation of the workplace. One of the most prevalent examples of this is the rise of mobile and tablet devices in business. Mobile devices are now becoming integrated into almost every aspect of business and personal life.
In July 2018, Gartner published their first ever Magic Quadrant for Unified Endpoint Management Tools. This was a notable development mostly as it marked yet another name and acronym for a set of tools that most IT departments have been using for a decade under different names. The term Unified Endpoint Management (UEM) was established to bring clarity to a significant technological evolution in a set of tools that has gone from being called Mobile Device Management (MDM) to Enterprise Mobility Management (EMM) to the freshly minted Unified Endpoint Management (UEM). And while the earlier versions of these tools were largely focused on managing and securing smartphones and tablets, this new rendition brings traditional computing devices (laptops and desktops) into the same management environment.
In the past, one of the biggest obstacles of deploying new, corporate-owned devices was getting them enrolled in Mobile Device Management (MDM) software. There was a balancing act between putting the work effort on IT resources and the end-user, who would most likely have to call into support for assistance. When Apple™ launched the Device Enrollment Program (DEP) in 2014, they made the first step in automating the enrollment process and making these concerns a thing of the past.
Mobile Device Management (MDM) is not a new technology or a new topic for IT leaders to ponder, but it continues to be a pertinent topic. We have noted that some organizations are still working to add MDM to their environments or more commonly, consider switching to a different MDM that better suits their needs. Either way, choosing an MDM in 2021 is a far more complex issue than it was just a few years ago. The tools do so much more. The way organizations are using them has become much more integrated with other parts of IT, Security and Operations. The good news is, you don’t have to go into this endeavor without the insights from vast experiences making these kinds of decisions and making them with confidence.
“Are you planning to fail at mobility?” This may sound like a silly question. Who would plan to fail? Particularly at mobility initiatives because there are few businesses that will succeed going forward without taking full advantage of mobile technology advances. Yet, most organizations have major flaws in their mobile plans.
In a recent conversation with our Vice President of Operations, we were discussing how we could deploy Unified Endpoint Management (UEM) to drive productivity and mobility-led innovation within the organization. At the same time, we needed to accomplish this in a secure manner allowing for end user privacy and organizational security. The conversation became spirited when discussing the balance of end user experience/privacy expectation and the ease of accessing corporate data.
I have bad news for you. Everything you thought you knew about owning a fleet of mobile devices is probably wrong. The history of enterprise mobile device purchasing has put you into a bad place. Like a frog in boiling water, if I were to drop you into your current approach, you’d jump out – but you’ve been cooking for a long time.
Traditionally, the lifecycle of a mobile device asset begins with a mobile device deployment project. These projects typically focus on the management of inventory, configuration, kitting, and distribution of mobile devices from IT into the rest of the business - in a very straightforward manner. Devices are procured from a carrier or distributor, IT will then configure, kit, and distribute those devices to end-users in the field. Mobile device deployment projects typically end when the last devices are put into service.
For many years, the hardest part of launching a new mobile technology program or function was the first part; configuring and distributing devices, and then getting users started with the new devices and software. The complexity and risk of mobile projects have put many of them on perpetual pause. Many others have had their hopeful start turn into budget-draining disasters because of forgotten or under-scoped parts of the project have become crises or cycles of rework. We continue to collect these sad stories, as well as many positive ones, and have provided below our most recent set of cautionary notes that we suggest you consider before you get too far with your project.
Vox Mobile, an enterprise mobility service provider, today announced it has joined the Android Enterprise Recommended program as a managed service provider.
TravelTab partnered with Vox Mobile, a VMware Managed Services Provider in the VMware Cloud Provider™ Program, for managed mobility services, including VMware’s Workspace ONE®. Together they migrated 24,000 devices in 30 days, expanding cloud services for TravelTab’s growing operations in 35 cities and new business, including 28 custom apps, boosting revenue and traveler satisfaction.
Mobile technology no longer means just mobile phones, but rather any type of mobile device that supports an organization’s employees, customers, members or patients. As the speed of mobile technology advances are clocking in at the speed of sound, companies are finding it more and more difficult to plan for and control the runaway costs of mobility.
I’m sure for most individuals, the phrase “burner phone” would trigger thoughts of drug dealers, the mafia, or at least an episode of your favorite crime drama. So why would Vox Mobile, a global leader in Managed Mobility Services for corporations and government agencies, raise such a subject? Simply put, there are circumstances in which the “good guys” should use a variant of the burner phone. Specifically, when executives or individuals with sensitive information travel to international locations that would be deemed high risk for corporate espionage. In such a case, it may be prudent to physically change devices before and/or after the travel.
Last month, we dug into the seven most common reasons why end users create help desk tickets. This month the focus shifts to the benefits and potential downsides of self-service.
As mobile technology continues to advance at rapid speeds, more and more businesses are beginning to leverage mobility solutions within their operating models. One of the fastest growing trends Vox Mobile sees in mobility deployments is the rapid evolution of traditional point-of-sale (POS) systems. The traditional POS model, which typically include large, generally immobile POS terminals, is being disrupted by mobile light-weight consumer grade hardware at a breakneck pace.
If there's one constant in the mobility industry, it's that things are constantly changing. It's an on-going challenge for organizations to remain agile and adapt to the needs of their customers and employees. It’s crazy to think that less than a decade ago many organizations were issuing BlackBerrys to give employees access to their email, contacts, and calendar while on the go. Today, iOS dominates the industry and the devices are mission critical for job functions. In fact, it is becoming common place for certain roles to be 100% reliant on their device to do their jobs.
According to an employee choice survey conducted by Jamf, 77% of employees are more likely to stay at an organization that allows them to choose their preferred mobile device, and, when given the choice, 75% of employees are choosing Apple.1 While it shouldn’t be surprising that employees want to choose what device they are working on, organizations should not take these figures lightly, especially with the number one reason for employees wanting to choose being increased productivity on a device that they are familiar with. So, there is a clear business need for allowing employees to choose iPhones and iPads, but with mobile technology advancing at a rapid rate and increasing device costs, how can organizations keep up?
Stats. Metrics. Numbers. Data. I may have lost a few people with those words already, but you’ll find that there are very few numbers the rest of the way, I promise. These are all items that customers request on a daily basis as validation that their service needs are being met. But do measuring metrics and statistics really tell the full story?
Vox, like many other companies, has been talking with clients and partners about as-a-Service offerings for a very long time and, specifically, the Device-as-a-Service (DaaS) for years. We have known for a while that many of the opportunities for clients to take full advantage of opportunities for breakthrough innovation, digital business, and digital transformation required a new way of procuring, owning, and managing the hardware and services. We could see how managing device and software lifecycles, the poor user experience and unknown risks, created friction for the development of these projects and for adoption by workers. We recognized that many projects and programs never got through budgeting cycles because of the unpredictability of costs. While the benefits of mobile innovations are all around us and the potential seemed obvious, many organizations got caught in something we have come to call the M-Gap.
Vox continues to proudly support Mobile Thought Leaders(MTL), a global organization of peers sharing insights and experiences in mobility. MTL members gathered for an MTL Online event to review the findings of the 2018 MTL Strategy Research.
Technology leaders have long struggled with the often-competing pressures to support innovation, maintain operations, and drive down costs. This competition has created a constant search for the right way to utilize outsourcing in its many forms. The Mobile Thought Leaders held an online panel to discuss best practices and insights on what we have learned from years of balancing the competing forces – with varying results.
In preparation for a recent MTL Online meeting, research was pulled on what is being said about digital transformation in the press. Publishers are usually pretty close to the current Zeitgeist because they have to be. Attention is hard to grab so you need to be focused on the things that are most likely to grab attention.