Vox, like many other companies, has been talking with clients and partners about as-a-Service offerings for a very long time and, specifically, the Device-as-a-Service (DaaS) for years. We have known for a while that many of the opportunities for clients to take full advantage of opportunities for breakthrough innovation, digital business, and digital transformation required a new way of procuring, owning, and managing the hardware and services. We could see how managing device and software lifecycles, the poor user experience and unknown risks, created friction for the development of these projects and for adoption by workers. We recognized that many projects and programs never got through budgeting cycles because of the unpredictability of costs. While the benefits of mobile innovations are all around us and the potential seemed obvious, many organizations got caught in something we have come to call the M-Gap.