Mobile Enterprise News
Brands: Are enterprise apps for you?
Over the past 18 months we have seen broad understanding that this is a time for breakthrough innovation. Companies like Uber and AirBnB are dramatically altering whole industries with apps and web services. This same opportunity for optimization of processes and interactions is being recognized inside organizations in every industry. According to the Mobile Thought Leaders survey data, 45% of enterprises are building their first mobile apps while another 35% have developed mature enterprise mobile app development programs. Early programs are often built using external resources and consultants. More mature offerings are using internal resources for much of the development and adding new layers of technology and services to enable faster revision cycles and continuous improvement. Single-Sign On and app analytics are gaining popularity as is the understanding that critical parts of the user experience, like user interface and help desk, can be dramatically improved by outside resources dedicated to optimizing these services.